Embracing sustainable management practices are important for businesses and commercial organisations to responsibly contribute to the socio-economic development of societies and communities. This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business. The Covid-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation and evaluation of sustainable practices in social and commercial sectors in recent years. With case studies from different industries, the chapters explore and document creative applications of effective measures to chart out financial growth for the business while reducing carbon emissions, focusing on corporate social responsibility and working towards socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied in diverse industries and for small and large businesses and in different economic environments. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance and organizational performance.

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

This book delves deep into the Social Construction of Theory, comparative epistemology and intellectual history to stress the interrelationship between diverse cultures during the colonial period and bring forth convincing evidence of how the 19th century was shaped. It approaches an interesting relation between the linguistic studies of 19th century's scientific world and subsequent widespread acceptance of the empirically weak theory of the Aryan invasion. To show entangled history in a globalized world, the book draws on the Aryan Invasion Theory to highlight how different socio-religious parties commonly shape a new theory. It also explores how research is affected by the so-called social construction of theory and comparative epistemology, and deals with scholarly advancement and its relation with contemporary socio-political demands. The most significant conclusion of the book is that academic studies are prone to comparative epistemology, even under the strict scrutiny of the so-called scientific methods.

This book is a collection of selected high-quality research papers presented at the International Conference on Industrial Instrumentation and Control (ICI2C 2021), organized by the Department of Applied Electronics & Instrumentation Engineering, RCC Institute of Information Technology, Kolkata, India, during 20-August 22, 2021. It includes novel and innovative work from experts, practitioners, scientists and decision-makers from academia and industry. It covers topics such as instrumentation application in industry, instrumentation in electrical applications and instrumentation in recent trends with computation approach.

This book delves deep into the Social Construction of Theory, comparative epistemology and intellectual history to stress the interrelationship between diverse cultures during the colonial period and bring forth convincing evidence of how the 19th century was shaped. It approaches an interesting relation between the linguistic studies of 19th century's scientific world and subsequent widespread acceptance of the empirically weak theory of the Aryan invasion. To show entangled history in a globalized world, the book draws on the Aryan Invasion Theory to highlight how different socio-religious parties commonly shape a new theory. It also explores how research is affected by the so-called social construction of theory and comparative epistemology, and deals with scholarly advancement and its relation with contemporary socio-political demands. The most significant conclusion of the book is that academic studies are prone to comparative epistemology, even under the strict scrutiny of the so-called scientific methods.